How to Reduce Bounce Rate of your WordPress Website

Is your WordPress website having high bounce rate?

You need to implement some of the efficient and actionable tips that can help you increase page views and reduce bounce rate of your WordPress website.

What is bounce rate of a website?

Bounce rate for a website is a percentage count measure of people visiting your website without going to any additional pages.

It is displayed as a percentage of single-page sessions on your website and is a good indicator of how relevant and engaging your website content is.

If you’ll be able to receive more site visitors to stick around for a longer time and simultaneously reading more of your content, and engaging in call-to-actions, then you will be more likely to attract lots of subscribers and convert more sales.

How to check bounce rate of your website?

You will require a Google Analytics account that can help you capture the statistics of bounce rate and much more to reduce bounce rate of your website. The average bounce rate for all websites hovers around 40.5% with content driven websites.

For any website owner, the goal for bounce rate is to aim for around 50% or lower.

[clickToTweet tweet=”The average #bouncerate for all #websites hovers around 40.5% with #contentdriven websites.” quote=”The average #bouncerate for all #websites hovers around 40.5% with #contentdriven websites.” theme=”style3″]

How to reduce bounce rate of your website?

Let’s take a look on some of the proven ways with which one can reduce the bounce rate on your WordPress website.

#1 Improve User Experience

If your site visitors have a difficult time navigating through your website, then you are guaranteed to have a high bounce rate. Luckily, I have some proven ways to improve user experience and reduce the risk of losing visitors of your website:

  • Easy to read content. Utilise white space, line height and font attribute to simplify readability of the content. Using small paragraphs that are easy to skim. Pointing out important points using Lists and bullet points are always good ways to make your content look more organized and attract more visitors to continue reading.
  • Easy navigation structure. Readers get frustrated if the navigation of the website is not proper and easy to navigate which can result into higher bounce rate and loss of visitors. Have an obvious (and functioning) search bar, consider using a sticky navigation bar with clear menu items, and use sidebars to point visitors towards other content they may be interested in.
  • Mobile Friendly is a trend. In this smartphone age, more and more peoples are visiting your website via mobile devices than ever before, it is more crucial to have your website to be 100% responsive. Minimise scrolling and resizing by using a responsive WordPress theme or plugin. Checkout some of the internet facts and statistics of 2018 with infographic that can help you understand the current trends. You can test your website’s design using Google’s Mobile-Friendly Test.

#2 Improve Page Load Times

Nowadays, there is no excuse for a slow-loading website. Even your website gets penalized to poor SEO ranking if your website is loading slowly (i.e. more than 3 seconds).

Your visitors want your website to load in 2 seconds or less or they will leave your website immediately. To start, you can test your website’s loading time by using the online tools GTmetrix or Pingdom.

Improvements in page loading speed of Mehul Gohil website
Pingdom Statistics of my website after implementing a custom built theme
Improvements in page loading speed of Mehul Gohil website
GTMetrix Statistics of my website after implementing a custom built theme

Also, you can use one of the best caching plugin’s like W3 Total Cache, WP Super Cache, or the premium plugin WP Rocket on your WordPress website to improve page load time. These plugins are designed to improve user experience as well as boost website page load speed.

Precaution: Before implementing such caching plugins make sure with your hosting provider whether they don’t have any in-built caching already implemented on your server.

If you have a healthy hosting budget for your business website and can spend few extra bucks for better performance and reliability, then I would recommend you to upgrade your hosting provider to Kinsta or FlyWheel. Otherwise, you can go for WPX Hosting (uses dedicated resources) or SiteGround (uses shared resources)

Outgrowing from your original hosting services is a good thing. That means you have the stream of traffic on your website which you have never seen before. However, this increase in traffic can slow your site down, if your server is not capable of handling it properly.

#3 Compress Images for optimized performance

Optimising your images in WordPress can have a huge impact on your bounce rate. By reducing image file sizes before publishing them, you will be able to reduce the strain you placed on your server and help your pages load faster with optimized images.

TinyPNG - Compress JPEG and PNG Images

You can compress your images before uploading them to your WordPress website using a useful and worthy tool called TinyPNG. Don’t let the name fool you though, you can compress your JPEG images as well. Even TinyPNG has a WordPress Plugin.

TinyPNG provides a service which strips your images of any useless information and reduces its file size. The end result is a smaller file and a faster loading time. Though some image quality will be lost due to its lossy compression technique, the difference often goes unnoticed. I prefer to optimize the image up to 20% only to avoid noticeable loss of image quality.

WP Smush - Image Compression and Optimisation

You can also compress your images using a free WordPress plugin called WP Smush. Compressing your images using lossless compression techniques, this plugin will not sacrifice any of your image’s quality like TinyPNG, though the file sizes will remain a bit larger. Despite this, your images will still load much faster than uncompressed images.

You might be wondering how compressing images can help reduce bounce rate of your website?

Everyone knows that a picture says a thousand words and if a picture loads fast then it will help readers engage with the article. Hence, it helps reduce bounce rate of your website.

#4 Write Interesting and Well-Written Content

Most of the website visitors are looking for interesting and healthy content which is useful and beneficial for them. When people visit your webpage they are doing so because they are interested in something you are offering.

It is your responsibility to follow through and provide you website readers what they want whether that will be helpful tips, a special giveaway, or a must-have product.

Also, It is your job to make your content accessible in search results so that your intended audience can find you and visit your website to easily navigate through their particular interests.

  • Using appropriate keywords. Use strong keywords in your post titles, headers and sub-headers, and images so that people searching those keywords will find your website. Make sure the keywords which are related to your content and are not used to simply attract more traffic.
  • Be related to your targeted audience. If you are advertising a niche specific product such as eco-friendly salon products make sure that is really what you are selling. If not, people are sure to leave once they realize your website is not what they were looking for.
  • Have a clear Call to Action buttons. Getting your readers actively engaged in your content will encourage them to stick around and visit more web pages. Use pop quizzes and surveys, email subscription sign-ups with content upgrades, or coupons to use on a product you sell to encourage customers to explore your website further and thus reduce your bounce rate.
  • Be mindful of SEO. Using a WordPress plugin such as Yoast SEO can get you ahead of the game when it comes to SEO best practices. You can designate a focus keyword, change permalinks to be more user-friendly, edit your search result excerpt, enable XML sitemap integration, and more by using this popular and free SEO plugin.

Conclusion

Understanding your website’s bounce rate is very much beneficial for achieving a more healthy competition with your competitors and for driving huge amount of organic traffic and converting them into paid customers.

Such beneficial techniques will help bloggers and website owners to reduce bounce rate of their websites.

Hope you have enjoyed with the proven ways to reduce bounce of WordPress website.

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2 thoughts on “How to Reduce Bounce Rate of your WordPress Website

  1. Hey Mehul,
    Very impressive and useful post on a great topic like website bounce rate reducing. All these points you have discussed are really useful for decreasing website bounce rate. Also, overuse of pop up call to action, excessive ad placing are also bound people to leave any website if they do so. Post excerpt, clear page navigation, 404 error checking and fixing all these are also important for decreasing bounce rate. Thanks a lot for sharing valuable thoughts and give me chance to comment on your post.

    1. Yes, you’re right. Just taking care of smaller aspects like 404 Error Checking, Internal Page Structure, Clear Page Navigation and much more can help you decrease the bounce rate. But Yes, Always make sure that you change/fix one at a time and then provide sufficient time to check whether how much impact that change has provided to your bounce rate.

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