This is the ultimate guide to dominate search results in 2018 irrespective of the search engine.
And let me be clear about some facts:
This is NOT an outdated SEO in 2018 article. But, I do regularly update it based on the updates in Google Search Algorithm.
Instead, I’ll show you the proven SEO strategies that are working right now, and will work even better in 2018.
Do you know: How many blog posts are published each day?
It is over 3 million.
Yes, you heard it right. 3 million blog posts are published each day which means 63 people have clicked Publish by the time you have read these 8-10 sentences.
No wonder millions of people Google the term “SEO” every month.
On any given day, people conduct more than 4 billion searches and counting, And that’s just on Google — to say nothing of the other search engines.
Therefore, showing high on the first page of Google can be the deciding factor between a business that’s struggling.
But what does SEO even mean?
You might be knowing that it stands for search engine optimization, but what do you need to do for SEO optimization?
Design? — Yes
Writing? — Yes
Links? — Yes
Yes, It’s all of that and much more to do.
This basic information about SEO shows that how competitive and hard is to stand out unique and informative these days.
So, if you’re looking to boost up your site SEO rankings this year. Then, you’ll definitely love this guide.
Let’s start with it.
What is SEO?
According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”.
SEO is the process of attracting more and more visitors organically (i.e. using search engines and not paid traffic ) with a healthy amount of engagement of the visitors.
In simple words, SEO is the process to implement changes to make search engines start loving your website.
Let me break it down even further:
When it comes to SEO, there’s you, the search engine, and the searcher. If you have an article about how to start a blog, you want the search engine to show it as the first result to anyone who searches for the phrase “start blog”, “start a profitable blog”, and much more phrases.
SEO is like a magic wand for your website. You have to learn how to use the magic wand to get benefits from magic. Similarly, SEO (being a magic wand) will help you to make Google include your article (where you used your magic wand — SEO) as one of the top results whenever someone searches for that keyword.
Check this awesome video by SearchEngineLand about Introduction to SEO Basics for better understanding:
Why does your website need SEO Strategy?
We can see that majority of the traffic comes from Google or Bing Search Engines. However, we can not neglect the traffic coming from social media through social bookmarking techniques.
When people search for some topics which you write or passionate about, then the search engines are most likely to suggest your website. But, the suggestion of your website by search engines will depend on the user behavior, content, SEO of your website, and satisfaction level of the user with your website.
Hence, Search Engines must love your website to improve organic traffic for your website.
After implementing proper SEO Strategy, If you have got well-written articles on your website then those first-time visitors can convert into regular visitors which boosts organic traffic.
Personally, I’ve SEO improvements already implemented on my website which drives around 26-50% of organic traffic on my website without a single visitor from social media.
Adapting this process helps site owner to reduce bounce rate on their website to a greater extent.
Known Fact: The more organic traffic to your website = The more people interested in visiting your website.
I would highly recommend every site owner to implement SEO improvements on a regular basis on their website. Also, they should define specific timeline to perform SEO Improvements on their Blogging Calendar.